Opening Remarks In modern fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for gaining a market edge, but the advent of AI technology has revolutionized this process. AI-powered tools are transforming how businesses collect, process, and act upon information about their

Introduction In modern fast-paced business world, maintaining an edge of the rivals is essential. Competitive analysis has traditionally been a core approach for gaining a competitive advantage, but the emergence of AI technology has revolutionized this field. Tools driven by AI are transforming how businesses gather, process, and act upon informa

Introduction Social media marketing has evolved significantly in the last few years, shaped by shifts in innovation, user behavior, and business needs. One of the most notable shifts in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the attention of bu